The country's most popular TV brand has just released its 2024 range.
It's like looking at a hologram floating in the air, one expert said.
The latest TV is pricy, but worth it.
The brand is well established in Australia but new to Aotearoa.
Samsung has a clear contender on its hands.
It raises the bar for image quality - but also raises the cost to a wince-inducing level.
The latest options include a new extra large 98-inch model.
There are upgraded LED, OLED and Mini LED models on the way.
From its clarity to its ease of operation, this is a superlative set that's a game-changer.