KFC looks to be serious about entering the gaming industry after announcing a console which features an inbuilt 'chicken chamber' to keep food warm.
The fast food chain initially teased the console on social media in June, but many people passed it off as a spoof marketing campaign.
Now KFC has apparently followed through on the idea, teaming up with computer hardware manufacturer Cooler Master to create the KFConsole, which is shaped like a Bargain Bucket.
"We're so pleased to finally give the fans exactly what they wanted; making the KFConsole a reality," KFC spokesperson Mark Cheevers said.
The KFConsole features a custom-built heating system designed to keep fried chicken at a good temperature while customers are gaming.
It's also said to be able to handle the latest virtual reality games and offer up to 240 frames per second at 4K resolution, although the tech specs have not been disclosed.
"This machine is capable of running games at top-level specs, all on top of keeping your meal warm for you to enjoy during your gaming experience... what's not to like?" Cheevers added.
"If Sony or Microsoft want any tips on how to engineer a chicken chamber for their efforts next time, they'd be welcome to get in touch."
KFC has not yet announced a release date for the console, or a price.
Commenters on social media have expressed disbelief at the product.
"No way this is real," one person said on Twitter.
"Oh it's real," KFC Gaming replied.
Xbox also responded to the news, commenting: "Please tell us you'll be making a game version of 'A Recipe for Seduction'."