Telecommunications company 2degrees has deleted a tweet after its social media post - about being safe on social media - was mocked online.
Safer Internet Day, a campaign celebrated on Tuesday, is dedicated to promoting a safer online world.
To acknowledge this, the internet provider tweeted: "If you're not mates with them in real life, don't have them as your mate on the internet #SaferInternetDay."
But this wasn't taken lightly.
"OK GRANDMA," a Twitter user responded.
"Time travel is clearly possible cos it looks like 2degrees is tweeting from 2005," another wrote.
"Well I highly disagree with this. I understand the point you are trying to get across here but my online friends have helped me in many ways and mean more to me than most people in real life."
The company deleted its tweet hours later after admitting it "didn't hit the right note".
"We have deleted our earlier tweet for #SaferInternetDay after feedback that it didn't hit the right note," it posted.
"We were coming from a good place and appreciate your feedback on our commitment to helping Kiwis be safe online."