Live audio app Clubhouse has removed its invite system so that anyone can now join the platform, it announced this week.
The social app, which saw explosive early growth during the COVID-19 pandemic, previously required people to be invited by an existing user or request to join a waitlist.
It said in a blog post that it had always planned to open up the app but that invites had been a way of tempering user numbers.
Clubhouse faces new competition from social media companies including Facebook and Twitter, as well as streaming company Spotify, which have launched similar audio chat services.
"We know there will be many more ups and downs as we scale, and competition from the large networks will be fierce," the company wrote in its post.
Clubhouse said it had added 10 million people since launching on Android in May. Estimates from analytics firm Sensor Tower found the app had reached about 7.8 million global installs in June, up from 3.7 million the previous month.
The company, which said its team had expanded since January from 8 to 58 people, launched a direct messaging feature last week.