Drivers for Elon Musk's Loop underground system in Las Vegas have a literal script on how to answer questions about the billionaire with instructions on how to talk about how awesome and inspiring he is.
Techcruch obtained documents surrounding the operation of the Loop, which transports people around the Las Vegas Convention Centre complex in Teslas. They include a "ride script" which every driver has to follow.
The Loop was built and operated by Musk-founded The Boring Company (TBC) and opened in June. It requires drivers as Clark County, where it's situated, doesn't allow automated driving features.
That allows for inquisitive passengers to pepper their chauffeur with questions about the Loop and the billionaire in charge.
"Public fascination with our founder is inevitable and may dominate the conversation. Be as brief as possible, and do your best to shut down such conversation," the document said.
"If passengers continue to force the topic, politely say, 'I'm sorry, but I really can't comment' and change the subject."
However there are examples provided of the responses that should be offered if the questions persist, Techcrunch reported.
"If the passenger asks what Musk is like the proffered answer should be 'He's awesome! Inspiring / motivating / etc'."
"If asked whether they like working for Musk the response should be 'Yup, he's a great leader! He motivates us to do great work'."
"And questions about the Tesla CEO's tweets - which have led to both accusations of cryptocurrency price manipulation and court cases over alleged defamation - should be met with 'Elon is a public figure. We're just here to provide an awesome transportation experience!'"
Overall drivers are told their goal is to provide a safe ride rather than an entertaining one and that conversation should be kept to a minimum so they can focus on the road.
That includes shutting down questions about how many crashes there have been with: "It's a very safe system, and I'm not sure. You'd have to reach out to the company."
The Las Vegas loop consists of around 2.7km of tunnels and cost US$47 million to build. It reduces a 45 minute cross-campus walk time to approximately two minutes, the company said.