Canadian start-up GEC to launch space advertising billboard with Musk's SpaceX

Anyone will be able to buy pixels on the space ad screen using cryptocurrencies.
Anyone will be able to buy pixels on the space ad screen using cryptocurrencies. Photo credit: Getty Images

A Canadian start-up is targeting the final frontier in advertising with a digital billboard in space.

Geometric Energy Corporation (GEC) is building a satellite called a CubeSat, a small modularised orbiter used for space research, with a pixelated screen where advertising, logos and art will be displayed.

A selfie-stick will be attached to the side of the CubeSat to film what's on the screen, with footage live-streamed on Twitch or YouTube so everyone can watch space ads.

It's being helped in its goal by the Elon Musk-founded company SpaceX.

Samuel Reid, CEO and co-founder of GEC, told Business Insider he was hoping to "democratice access to space and allow for decentralised participation".

Anyone who is interested will be able to put their creations on the CubeSat's display screen, he said.

"There might be companies which want to depict their logo... or it might end up being a bit more personal and artistic."

The CubeSat is set to be launched in 2022 onboard SpaceX's Falcon 9 rocket, which will release it into orbit before the rocket reaches the moon.

Once there, anyone who wants to display their content on the screen will need to purchase tokens - paid for via cryptocurrencies.

GEC even hopes to be able to accept the meme-based Dogecoin - Musk's favoured cryptocurrency - to buy the tokens.

There will be five tokens to choose from - Beta, Rhoe, Gamma, Kappa and XI, Reid said.

The Beta and Rhoe tokens will control where the pixel is placed, while Gamma and Kappa will control what it looks like. XI will determine how long it lasts for.

No details on the price of tokens have been released.