Elon Musk urges Tesla employees to 'go super hardcore' as Apple's electric car takes new route

Former Tesla chief vehicle engineer Doug Field has left Apple's car efforts to go to Ford.
Former Tesla chief vehicle engineer Doug Field has left Apple's car efforts to go to Ford. Photo credit: Getty Images

Tesla CEO Elon Musk has asked employees to "go super hardcore" to make up for production challenges and "ensure a decent Q3 delivery number", according to an internal email seen by Reuters.

"The end of quarter delivery wave is unusually high this time, as we suffered (like the whole industry) from extremely severe parts shortages earlier this quarter," he wrote.

He said Tesla built "a lot of cars with missing parts that needed to be added later."

"This is the biggest wave in Tesla history," he said, referring to its end of quarter delivery push.

Tesla posted record quarterly vehicle deliveries for the April-June quarter, but Musk said in July that its output growth for the rest of this year would be determined by the global chip shortage situation, which "remained quite serious".

Musk has traditionally sent out emails to employees near the end of almost every quarter urging employees to boost deliveries and sometimes hinting at its delivery targets.

Meanwhile, Apple has appointed Kevin Lynch to oversee Project Titan, its efforts to create a self-driving electric car, Bloomberg's Mark Gurman has reported.

Lynch joined the Cupertino-based technology company in 2013 to run the software side of Apple's smartwatch business.

He started working on the much-rumoured car earlier this year, Gurman said, but has now taken over as head of the project after Doug Field left the company this week to join Ford.

Field had two stints at Apple, leaving the first time in 2013 to become Tesla's chief vehicle engineer, overseeing development of the Model 3. He left Tesla in 2018 to rejoin Apple.

As Ford's chief advanced technology and embedded systems officer, Field will be in charge of the group working on "infotainment, navigation, driver-assist technology, connected services and vehicle cybersecurity" projects, Ford said.

He will also manage relationships with key technology partners and the digital developer ecosystem.

Korea's Maeil Economic Daily has also reported Apple now plans to go it alone with its autonomous car, instead of working with other car manufacturers.

It had previously engaged with BMW, Hyundai, Nissan, and Toyota to explore joint development.