Iconic DeLorean Back To The Future car may be resurrected as electric vehicle

The new DeLorean
A company based in Texas is promising big things from the brand in 2022. Photo credit: Supplied / DeLorean

A pop-culture classic could soon be back on the market as an electric vehicle after DeLorean announced its journey to electrification.

The legendary gull-winged car, famous for its appearances in the Back To The Future movie trilogy, was only made between 1981 and 1983 before the DeLorean Motor Company (DMC) declared bankruptcy.

Despite its iconic look, the car itself wasn't universally liked, with poor performance and build quality a concern among the 9000 cars that were produced.

Following founder John Delorean's arrest on drug trafficking charges the company went under and the rights to the brand were eventually bought by Stephen Wynne in the 1990s.

The new resurrection is based in Texas, run by executives who had worked with Chinese EV start-up Karma Automotive, in cooperation with Wynn.

The new company, called DeLorean Motors Reimagined, will reportedly set up headquarters and engineering works in San Antonio. The city's development agency said there was the potential for 450 jobs from the work.

A tweet from the new company states "the future was never promised" and asks readers to "reimagine today", inviting interested parties to sign up on the DeLorean website.

The website itself promises those who sign up will "remain among the first to get updates as we prepare to premier the evolution of DeLorean in 2022".

Those who share their address get an email congratulating them on joining "the journey that is DeLorean".

"Over the next several months you will have an amazing opportunity to be exposed to a curated history of where we've been and what we have been creating over the last 40 years and what the future holds for the next iconic DeLorean," the email says.

Whether the company ever makes money from a reborn gull-winged EV remains to be seen, however it is attempting to make revenue using other methods in the meantime.

The website's shop currently offers a range of themed merchandise including hoodies for US$125 and T-shirts for US$49.

If the new EV model is as expensive as those items of clothing, it may not be a huge success in the ever more competitive market it's entering.