Hisense launching televisions, fridges, washing machines in New Zealand

One of the Hisense televisions available in NZ for the first time
The products will go on sale around the country from next week. Photo credit: Supplied / Hisense

New Zealanders in the market for new consumer technology products have a new brand option after Hisense announced its launch into the Aotearoa market for the first time.

The Chinese company has been around since 1969 and has been operating in Australia since 2006, but has never established itself on this side of the Tasman Sea.

In its first foray into New Zealand, the company will be selling a range of UHD and ULED televisions, washing machines and dryers and fridges.

The products will be available to buy from next week from retailers nationwide alongside established brands like Samsung, Panasonic, TCL, Sony and Fisher & Paykel.

"After over 15 years in the Australian market, we're excited to be heading across the ditch to launch a range of quality Hisense products for New Zealand customers," said Nick Peters, head of marketing, Hisense Australia.

"With consumers now spoilt for choice across TVs, home entertainment and whitegoods, we're committed to offering feature rich products at competitive prices that cater to the needs of Kiwi households across the country".

In the initial launch two different models of television will be available here.

The ULED 4K TV Series U7HNZ and UHD 4K TV Series A7HNZ both come with Dolby Vision HDR and Dolby Atmos sound and are available in various sizes, from 43-inches to 98-inches.

The UHD and ULED TVs have Game Mode, Sports Mode and in-built Alexa Voice Assistant, while the U7HNZ also gives customers the option of Google Assistant.

The televisions use Hisense's own VIDAA operating system, which has a range of apps covering the likes of sport, reality TV, movies and free to air content.

"We're arriving in New Zealand with a strong fleet of products across three competitive categories, with the aim of providing smart and aesthetic tech solutions that you're proud to show off in the home," said Hisense product specialist Chris Mayer.

"Our TV range offers industry-leading visual and audio tech, while our fridges, washers and dryers add style to your home, without jeopardising on efficiency and functionality. I'm really looking forward to seeing Kiwis embrace the Hisense range."

A Hisense refrigerator
Photo credit: Supplied / Hisense

Also available will be the company's PureFlat refrigerator range, with both French Door and Bottom Mount designs.

The French Door range has a larger capacity and is designed for big families and foodies, while the leaner Bottom Mount is better suited to those with less space, with a leaner design and reversible doors.

The PureJet Washer range will also offer different load capacities to suit individuals and families, with 14 automatic programs depending on the type of load.

They all have 'pause and add' functionality so any forgotten items can quickly be added to a cycle.

Users will also be able to save and store their 'favourite' wash setting to be used again at the touch of a button.