Facebook introduces new Homes and Feeds tabs to appeal to younger audience

The new feeds from Meta
The Home tab will be dominated by videos and algorithmic recommendations. Photo credit: Supplied / Meta

Meta's Facebook is splitting up the news feed as a way of better finding posts from friends, the social media giant has announced.

CEO Mark Zuckerberg posted about the update on the platform, saying not missing friends' updates was one of the "most requested" features.

"So today we're launching a Feeds tab where you can see posts from your friends, groups, pages and more separately in chronological order," he wrote.

"The app will still open to a personalised feed on the Home tab, where our discovery engine will recommend the content we think you'll care most about.

"But the Feeds tab will give you a way to customise and control your experience further."

The Home tab is being redesigned to try and appeal to a younger audience, who are more used to video content on the likes of Instagram and TikTok.

"This is where you will discover new content through recommendations. From Home, you can also create a reel and see what your connections are sharing on feed and in stories," Facebook said.

According to the company the Feeds tab will allow users to curate a favourites list of the friends and pages that are most important and then filter their content in this new tab.

"We understand you may want more options when it comes to sorting and seeing your content," the company said.

"The Feeds tab provides an easy way to access the content from the people and communities you’re already connected with on Facebook. There are no suggested for you posts in feeds and ads are included."

That sees the Home tab effectively becoming more like TikTok, with videos in the form of reels and stories set to dominate, alongside personalised recommendations generated from algorithms.

"Your Home tab is uniquely personalised to you through our machine learning ranking system. This system takes into account thousands of signals to help cut through the clutter and rank content in the order we think you will find most valuable," Facebook said.

"We're investing in AI to best serve recommended content in this ranked experience.

The change is rolling out on iOS and Android from today, with the company expecting all users to get the updated tabs over the next week.