Advertisers react to Twitter's new ownership

Advertisers react to Twitter's new ownership
Advertisers react to Twitter's new ownership Photo credit: Reuters

Advertisers are grappling with Twitter's new ownership under Tesla boss Elon Musk, who once tweeted "I hate advertising".

Below are reactions from some of the companies:

Ford Motor Co (F.N)

A spokesperson for Ford told CNBC that the automaker is not currently advertising on Twitter and had not been doing so prior to Musk's deal.

General Motors Co (GM.N)

The largest U.S. automaker temporarily paused paid advertising on Twitter after Musk completed his takeover of the social media company. The Detroit automaker said it was "engaging with Twitter to understand the direction of the platform under their new ownership."

Havas Media Group

Havas Media Group, Vivendi's (VIV.PA) advertising unit, is recommending that its clients "temporarily pause their Twitter ads in the U.S. because of concerns about the company's ability to monitor its content," the Wall Street Journal reported.

The Interpublic Group of Companies Inc (IPG.N)

The global advertising and marketing services firm recommended that its clients temporarily pause their advertisements on Twitter, The Wall Street Journal reported.

L'Oreal SA (OREP.PA)

The cosmetics maker said it had not suspended ad spending on Twitter, denying a Financial Times report from Nov. 2 that cited sources familiar with the matter.

Stellantis N.V. (STLA.MI)

The carmaker said it monitored all social media channels which involved its brands and would continue to do so in the wake of a new leadership at Twitter, where the world's fourth-largest carmaker would be "vigilant."

Volkswagen AG (VOWG_p.DE)

The automotive conglomerate which includes brands such as Lamborghini, Audi, Seat and Porsche (P911_p.DE) among others said it had recommended its brands to pause paid advertising on Twitter until further notice.

General Mills Inc (GIS.N)

The company known for its Cheerios and Lucky Charms cereals has paused advertising on Twitter, a company spokesperson said on Thursday, adding that General Mills would monitor the direction Twitter takes and evaluate its marketing spend.

Mondelez International (MDLZ.O)

The Oreos-maker has paused advertising on Twitter, the Wall Street Journal reported on Thursday, citing sources familiar with the matter.

Pfizer Inc (PFE.N)

Drugmaker Pfizer Inc is among the companies that has re-evaluated its decision to advertise on Twitter, following Elon Musk's $44 billion deal to take the social media firm private, WSJ reported.