It's the technology industry's biggest week of the year as the consumer electronics show kicks off in Las Vegas, and once again artificial intelligence (AI) is dominating the discussion.
At the same time, Open AI is set to unveil a bespoke version of its premiere product - ChatGPT.
If 2023 was the year the world met transformational AI, 2024 could be when it goes mainstream.
The Consumer Electronics Show, the biggest event in tech, is currently underway in Vegas - with AI on everyone's lips and coming to all of our devices.
"Every Kiwi should be using AI. If you aren't using AI today, you are being left behind," Gorilla Tech CEO Paul Spain said.
"You need to look at these technologies," he added.
"They help us in our personal lives, they help us in business, they help us in every sphere."
This week, OpenAI, ChatGPT's creator - will begin allowing anyone to make their own custom chat GPT - tailored to their specifics needs, and then sell it for profit.
"It's like sitting down with a panel of 10 experts in any field and getting the best they've got in their heads and that happens instantaneously," Spain said.
"An AI that's maybe looking at a video for you and summarizing what's in it, an AI that's creating some video for you, an AI that's listening to some music you've created and then generating your album art based on it," he explained.
"There's so many possibilities, maybe it's communicating for you with a distant relative in another country that speaks another language.
"All these sorts of things, the technology can help us with."
It's potentially a huge boom to New Zealand's economy, according to ChatGPT.
But critics warn the speed of AI progress requires urgent regulation.
"One of the things we've seen historically coming out of Silicon Valley is the 'move fast and break things' mentality to technology," Auckland University's Sarah Bickerton said.
"That's been part of the mantra for the last 30 years, I don't think we can continue doing that. I don't think that's a good model, but that's yet again what we're doing here."
But legislation moves slowly, so before regulation, now experts advise education - as AI - is here to stay.
"AI is not something that is going away, it's like saying 'can we get rid of the internet now?'" Spain said.
For better or worse, as the age of the internet gives way to the age of AI, the transformation of our lives is just beginning.
