The historic, five-star Mandarin Oriental Hotel that was badly damaged by fire this morning had just undergone millions of dollars' worth of renovations and restoration.
Just last week, the hotel's owners were showing off the new-look establishment after "the most extensive restoration in its 115-year history".
Robbie Williams was among the Mandarin Oriental's guests at the time of the fire.
Photos taken recently for hotel booking websites clearly illustrate just how luxurious the hotel was.
It originally opened in 1902 as The Hyde Park Hotel. The Mandarin Oriental Hotel Group took over the business in 1996 and re-named it the Mandarin Oriental Hyde Park.
It has 198 rooms and suites, and houses an exclusive spa along with not one but two Michelin-Starred restaurants.
These rooms offer views over Knightsbridge. Bathrooms are constructed with marble and some have walk-in showers.
The VIP suites are located in the turrets of the building. Each suite resembles what you'd expect from a luxury central city apartment, including a spacious living area and fireplace.
The Mandarin Oriental Hotel was no cheap bed and breakfast - rooms are priced around NZ$9000 per night.