After its recent so-called 'divorce' from Air New Zealand, Virgin Australia has put the call out to Kiwi farmers asking them create a bespoke dish for their trans-Tasman flights.
The announcement follows Air NZ recently announcing adding the vegan Impossible Burger as an option for passengers on flights to Los Angeles.
Virgin Australia has responded with its offer to farmers, citing statistics that claim 94 percent of New Zealander's are regular meat eaters.
A contract with the airline and LSG Sky Chefs at stake.
Virgin Australia spokesperson Tash Tobias was full of praise for Kiwi farmers, but stopped short of calling our meat products superior to those from across the ditch.
"New Zealand continues to produce arguably some of the highest quality meat in the world, just like our Aussie farmers," she says.
Entries are now open for farmers to enter the competition and applications can be made via the airline's website.
Virgin Australia recently announced new services between Newcastle and Auckland, Melbourne and Queenstown and between Sydney and Wellington.