In August Virgin Australia launched the "Got Beef" campaign to find the best New Zealand beef to serve on its flights.
Forty-five farms across the country entered but one stood out. Hinterland Foods managed to herd a whole field of cattle into the shape of a giant 'Virgin' logo.
Co-owner of Hinterland Foods and Virgin Australia's "Got Beef?" campaign winner Sarah Wells spoke to The AM Show.
Watch the video.