Just a week after the design team at Cathay Pacific made one of the most visible typos of all time, a charter airline in the United Kingdom is suffering a similar fate.
Thomas Cook Airways' new livery "I heart Cooks" is entirely harmless on its own, but the family friendly airline's branding becomes something entirely different when a cabin door is opened.
In photos shared online, the second "o" in the word "Cooks" appears more like a "c".
Images have been published on Twitter and Reddit and its authenticity has been backed up by a similar image taken inside an aircraft hangar. One of the photos, which some say appears staged, has triggered theories the entire thing is a publicity stunt.
It would be a risky one for the Thomas Cook brand, as its core business is selling packaged family holidays to destinations around Europe.
The airline is yet to comment.