Nostalgia tourism popular with Kiwis over summer

Te Papa - 1930's bach in Piha.
Te Papa - 1930's bach in Piha. Photo credit: Te Papa Creative Commons.

As people look forward to the fast-approaching summer break, plans are being finalised and accommodation is being booked.

A new study claims that 65 percent of New Zealand holidaymakers have visited a holiday location in an attempt to recreate past memories - and 23 percent plan to do so in the future.

The research, commissioned by accommodation rental company Bookabach, found the trend is being driven by memory-hungry millennials, with 92 percent of those surveyed wanting to take a trip down memory lane.

Holidays spent with family were the most popular memories, followed by birthday parties and the arrival of a baby into the family.

As well as the desire to revisit places associated with childhood memories, there are a few other trips that have their popularity on the rise.

Digital Detox

Fat man in glasses dressed as Santa holds banana on the ocean


In the survey, 42 percent of those surveyed use the holiday season to take a 'digital detox. Perhaps surprisingly, millennials are the most likely of all demographics keen on this.

Bach to the future

wide angle view of Whiritoa beach in the Coromandel with holiday home and spring flowers

Holiday home rentals and baches are more popular than any other form of accommodation, with 79 percent saying they plan to use this method when they go on holiday this summer.

Time to relax in your own space without being restricted by hotel mealtimes and restrictions were some of the main reasons people gave as the reason for this decision.

How's The Serenity?

Nostalgia tourism popular with Kiwis over summer

A BBQ and a view are the two things Kiwis want most out of their summer holiday spot, with 64 percent of respondents saying they prefer this to a swimming pool. Large kitchens and bathrooms were also high on the list.

Midnight Memories

Family playing backyard cricket in the Australian summer


Finally, the activity found to be the most popular thing to do while on holiday was sitting up until the early hours of the morning, chatting to loved ones. This was followed by swimming in a pool all day and a good old game of backyard cricket.

Newshub.