Belgian musician Netsky has poked fun at Air New Zealand's notorious 'It's Kiwi Safety' video, offering to produce music for their next attempt.
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The 'Here With You' hitmaker is set to play gigs in Auckland, Christchurch, Wellington, Hamilton and Dunedin over the next few weeks.
Netsky flew Air New Zealand and on Monday joined the many who have called out the 'It's Kiwi Safety' video.
"[Air NZ] I love you, but that new safety video *monkey covering eyes emoji*," Netsky tweeted. "Can I produce the next song?"
As it happens, Air New Zealand is currently on the lookout for a new head of safety videos after receiving a lot of negative comments on its last effort.
"Following the phenomenal success of our latest video It's Kiwi Safety (just don't read the comments online) we're looking for someone to lead our team in creating our next crowd-pleasing safety demonstration," the airline said earlier this month.
"With more than 21 million online views and a bunch of positive comments on Facebook (thanks mum), It's Kiwi Safety will be a tough act to follow."
Air New Zealand is in the process of replacing 'It's Kiwi Safety' with another safety video - 2016's 'Summer of Safety', which features Rachel Hunter, Eliza McCartney and Joe Naufahu.
Domestic flights should have already been switched back to the older video, but international flights aren't all set to be switched until March.
Air New Zealand's official Twitter account has been active on Monday, but at the time of publishing had not replied to Netsky.