Airbnb has launched its new 'Luxe' category offering bespoke experiences to a wider audience, designed by personalised trip designers.
The new service follows Airbnb's acquisition of the Luxury Retreats brand two years ago.
Properties listed in the new category have to pass a list of more than 300 criteria before being considered. There are currently just 2000 'luxe' homes available around the world.
As well as assisting with booking the accommodation, trip designers can arrange tailored activities including personal chefs, massages, and personal training sessions.
"Today's luxury traveller is craving more than just high-end accommodations; they seek transformation and experiences that leave them feeling more connected to each other and to their destination," Brian Chesky, Airbnb's CEO said.
Some of the homes are destinations themselves, including award-winning luxury accommodation in New Zealand, South Africa and France.
Last year, the number of bookings for accommodation costing at least $1,000 per night increased more than 60 percent and Airbnb says the global luxury travel market is now worth at least $200 billion.
Newshub.
