They're the shots we take for granted whenever we see a television commercial for an airline or a special holiday deal.
A shot of a shiny new aircraft, gliding through the air usually over a stunning mountain backdrop or the wide open ocean.
But, how do they manage to get a camera to keep up with the modern, fast aircraft of today?
It turns out there's a company that specialises in doing just this.
Californian based Wolfe Air has been shooting what's called 'air-to-air' video for more than 30 years.
As well as working with airlines including Air New Zealand, Wolfe Air has worked on dozens of blockbuster movies including Hot Shots, Sully, Point Break and of course Air Force One.
Despite the advancement of technology allowing aircraft shots to be made by computer animation, Wolfe Air is making sure the industry stays true to where it belongs, thousands of feet above the ground.
Watch some of their best work in the this video.