Kiwis have pretty high standards when it comes to premium economy travel.
Air New Zealand frequently wins awards internationally for its premium economy cabin.
So perhaps that's the reason the US airline giant United decided Auckland would be one of the first destinations to be serviced by its new premium cabin product.
The Premium Plus cabin itself is more spacious than its economy cousin with more legroom, elbow room and recline than a standard economy seat.
A full kitchen service is available as well as mid-flight snacks and a pre-arrival dining service.
There's also an entirely complimentary bar service with beer, wines and spirits.
Waiting for you on your seat is an amenity kit as well as a Saks Fifth Avenue blanket and pillow.
There's also a pair of noise-reducing headphones to use while watching the inflight entertainment. Premium Plus has larger backseat entertainment screens compared to economy as well.
The new premium economy seats debuted on some of United's Boeing 777-200ER and 777-300ER aircraft earlier this year. United also took delivery of its first Boeing 787-10 aircraft earlier this month. On average, United is adding one aircraft with United Polaris business class and United Premium Plus seating every 10 days from now through until 2020.
Auckland was among a handful of cities to be serviced by the new premium cabin alongside New York, San Francisco and Washington D.C.
The airline operates non-stop flights between Auckland and San Francisco three days a week using a Boeing 777-200ER aircraft.