Suits star Rick Hoffman to star in new Air New Zealand safety video

Star of the hit series Suits, Rick Hoffman is one of the stars of Air New Zealand's new safety video, due to be released on 1 August.

Hoffman, who plays Louis Litt in the show that launched the career of Meghan Markle, continues his role as a lawyer in the rugby-themed video.

Hoffman stars alongside several All Blacks, including head coach Steve Hansen and captain Kieran Read, actor Cliff Curtis, former Black Ferns captain Fiao’o Fa’amausili and members of the renowned 1987 All Blacks squad, along with former Wallabies Captain George Gregan.

The love affair between the Air New Zealand and Hoffman dates back to 2017 when the actor took to Twitter praising the airline as being "by far the most accommodating" in the world, and “insisting” on being Air New Zealand’s next spokesperson.

The Suits star has been very open about his love for New Zealand in media and on social media.

It’s incredible – the food is amazing and the people are amazing. It’s the way it should be everywhere. I eventually plan on living there – not illegally but maybe becoming a resident somehow.”

The new video will be the latest in a long series of safety videos that usually hit the headlines, but sometimes for the wrong reasons.

The airline's 'It's Kiwi Safety' video was pulled after negative feedback and accusations of not adequately communicating the safety message and was branded "cringe" by New Zealand First MP Shane Jones.

The airline front footed the negative feedback by releasing a mock job advertisement for a new head of safety videos.

The new video will play for the first time on Thursday morning.