Virgin Voyages, the soon to be launched 'adults only' cruise line company owned by Sir Richard Branson, has revealed its crew uniforms at London Fashion Week.
The uniforms were designed by British fashion designer Gareth Pugh who it's reported takes his inspiration from Britain's 'extreme club scene' and likes his creations to 'distort the human body'.
"We want Virgin Voyages' crew to be the happiest at sea and making sure that they feel comfortable, confident and stylish is a big part of that experience," said Sir Richard, founder of the Virgin megabrand.
The uniform collection was designed to bring together Pugh's high-fashion modernist approach and Virgin's ethos of the modern romance of sailing.
"For this project, we were really allowed to push the boundaries, and to redefine the idea of what constitutes a uniform. We ultimately wanted to make everything about it modern, luxurious and desirable — to allow the entire crew to look and feel like a million dollars, in keeping with the rest of the experience," said Pugh.
In a nod to the iconic red heels worn by cabin crew on Virgin Atlantic, the uniforms onboard the ship will include gender-neutral red sneakers.
Virgin Voyages will launch operations in the US, UK, and Europe next year and has four ships on order with shipbuilding company Fincantieri.
Virgin Voyages currently has four ships on order with master shipbuilder Fincantieri.
The first Virgin voyage will take place when Scarlet Lady sails from Miami to the Caribbean in mid-2020.