Sam Neill and his duck Charlie star in new Tourism New Zealand video

Sam Neill features in Tourism New Zealand's latest marketing campaign in a 20-second video where he wishes the world a good morning from New Zealand.

A relaxed-looking Neill is wearing an iconic Kiwi Swandri in the clip and talks about his life growing a beard and growing grapes for the Two Paddocks vineyard.

Neill is joined on screen by his duck Charlie, who rose to notoriety in a Twitter exchange with actor Ryan Reynolds, who asked if Sam Neill could be his 'dad' after the Jurassic Park star tweeted a video of him encouraging Charlie to fly.

"The warm welcome from our people are what stands us apart from other destinations and form part of visitors' lasting memories," Tourism New Zealand's Stephen England-Hall said.

Neill's video was posted early on Saturday morning and joins more than 200 other Kiwis who have taken part in the 'Good Morning World' campaign, which launched in June last year. 

So far, more than 12 million likes and comments have been made across the campaign's various social media posts.