Air New Zealand has partnered with Tourism New Zealand on a campaign launched this year to get Kiwis holidaying around the country while foreign tourists aren't allowed.
The winter phase of the 'Do something new, New Zealand' campaign launched on Monday and hopes to boost the number of people hitting the slopes at Aotearoa's ski fields.
Holiday destinations Taupo, Christchurch and Queenstown will be promoted through social media, digital display advertising and online during the campaign.
Bjoern Spreitzer of Tourism New Zealand (TNZ) says working with Air NZ is "vital to continue positive momentum".
As well as increasing domestic capacity in August, the latest issue of Air NZ's inflight Kia Ora magazine has been produced in partnership with TNZ.
It showcases destinations such as Queenstown, Wanaka, Christchurch, Nelson, Wellington, Wairarapa, Ruapehu, Rotorua, New Plymouth and Kerikeri.
"We're extremely lucky in New Zealand that we can fly to either Taupo, Christchurch or Queenstown and be so close to an epic adventure at one of our world-class ski fields," says Air NZ's Jeremy O'Brien.
"While a record number of New Zealanders travelled during the school holidays, the challenge now is to encourage Kiwis to continue to travel domestically, outside of the peak holiday period."
Rival airline Jetstar also announced last week that it was increasing domestic capacity in August.
In May when the 'Do something new, New Zealand' campaign initially launched, it had a production and media budget of $500,000.
"Now is the perfect time for Kiwis to make their 'NZ must do' bucket list item a reality," said TNZ chief executive Stephen England-Hall.
"We've all got things we’ve always wanted to see and do. This campaign shares those moments and gets people thinking, why wait?"