Love them, or hate them, Air New Zealand's safety videos have become known around the world for leading the way when it comes to inflight safety information.
Now it's been revealed the airline, along with Tourism New Zealand has started work on a new safety video, and it features possibly their biggest star yet, Aotearoa.
Air NZ and Tourism New Zealand signed a new three-year Memorandum of Understanding last year to work together on promoting New Zealand.
"While New Zealand's scenery has been the backdrop for many Air New Zealand safety videos, this time it has a starring role," said Air New Zealand General Manager Brand & Marketing Jeremy O'Brien.
It's not the first time the two organisations have worked together, in 2013 Tourism New Zealand, New Zealand Trade and Enterprise and Air New Zealand worked on an international travel promotion strategy which included the introduction of the white and black fern livery that's now painted on every Air NZ aircraft.
Crews were spotted filming part of the safety video in Tairāwhiti, Gisborne on Tuesday, and Air NZ confirmed this location was among many where filming has taken place over the past week.
"It's fantastic to team up with Tourism New Zealand to combine efforts and showcase some of our world-famous scenery and destinations through this safety video. By working in partnership we can showcase New Zealand's iconic attractions to both New Zealanders and a global audience," O'Brien said.
"It is undoubtedly the best time for Kiwis to discover what we're world famous for and the video will also help support the recovery of international tourism once borders reopen."
Tourism New Zealand Director Commercial René de Monchy said the safety video will inspire people to see more of Aotearoa.
"Kiwis are looking to do something new and go somewhere they have never been to before. They are also looking for spectacular natural landscapes and iconic experiences, which the video will have in spades," de Monchy said.
"With 71 percent of Kiwis planning to take a domestic holiday in the next 12 months, and domestic tourism being so vital to the country's recovery, it's the perfect time to showcase what New Zealand has to offer."
Air New Zealand's next safety video which will also feature local actors as well as members of the airline's cabin crew, will be out later this year.