Air New Zealand will be celebrating World Photography Day next week by sharing some of the best photos shared by its customers and travellers on Instagram.
The airline will be choosing eight images which have used the official #AirNZShareMe hashtag, which will then be displayed on billboards in Auckland, Wellington and Christchurch.
Air NZ general manager of Global Brand and Marketing Jeremy O'Brien says the entry process couldn't be any simpler - all Kiwis need to do is upload their best Air NZ image and use the hashtag #AirNZShareMe on Instagram between Friday 13 August, and midday, Tuesday 16 August.
"We love seeing the array of images shared while Kiwis are flying around the country," he said.
"Whether it's a traditional wing shot when flying over the snowy Southern Alps, or a stunning sunset image in New Plymouth. "We're encouraging Kiwis to dig out their favourites, reshare them and who knows, they may just end up on a billboard."
Those wanting to enter must have their Instagram profile set to public for Air New Zealand to view them.
The winning snapshots will be displayed at the following locations:
- Auckland Domestic Departures
- Auckland Domestic Roundabout
- Wellington Panorama (Airport)
- Wellington Northern Atrium
- Wellington Southern Stairwell
- Wellington Carousel 1 & 2
- Christchurch multi-storey car park
A quick check on Instagram showed the idea is already popular with many posts including the #AirNZShareMe already gaining popularity online.
Vanessa Watson, who guys by the Insta handle @Wanderlustness, shared an awesome image of an Air NZ flight climbing out of Queenstown in front of the rocky backdrop of The Remarkables.
Michaela Gillingham shared an adorable image of herself holding a baby onboard an Air NZ flight.
David Entwistle shared an image of Moke Lake with colours so crisp you can almost feel the cold temperature coming out of the picture.
As with all hashtag competitions, there has been a couple of 'hashtag hi-jack' posts.
One of the most entertaining is from @HBCPlanespotter, who posted this not so technical drawing of an aircraft.
While Harsh Tekriwal's account, avgeekwithlens was far less subtle with his takeover of the hashtag, posting a photo of a Singapore Airlines A380 arriving in Auckland.