Qantas launches massive 'Be Rewarded' campaign to promote vaccination

Qantas is going big on promoting the vaccination process in Australia, announcing a major competition as well as an instant rewards programme only available to those who are vaccinated.

Starting Tuesday, fully vaccinated Australia-based Frequent Flyers will be able to claim one of the following rewards through the Qantas App:

  • 1000 Qantas points
  • 15 status credits 
  • $20 flight discount for Qantas or Jetstar

Members will then be automatically entered into draws for bigger prizes like a year's worth of flights, accommodation and fuel.

Ten major prizes will be up for grabs with a winner selected from each state and territory and two mega prize winners are being given away as part of a national TV campaign.

Qantas Group CEO Alan Joyce said the vaccine rollout was critical for protecting public health and key to breaking the cycle of lockdowns.

"Getting vaccinated is an important step that every Australian can take that brings us that little bit closer to life as we knew it," said Joyce.

"As the national carrier, we want to recognise those who have made the effort to protect themselves and the community.

"This is one of the biggest giveaways we've ever done. The impact of the pandemic on the travel industry and our own Qantas Group team members means we have a clear vested interest in the success of the vaccine rollout."

Qantas management knows the airline's future depends on the success of the vaccination rollout.

"For us, getting the vaccine rate up to 70 and 80 per cent means thousands of people can go back to work," said Joyce.

"With the Federal Government's vaccine program ramping up across the country, now is the ideal time to say thank you to Australians for stepping up and protecting themselves and others."