Wine company Invivo & Co has launched what it is describing as the world's first "winery airline", entitled 'Invivo Air'.
Invivo cofounders Rob Cameron and Tim Lightbourne said seats go on sale today for the one-off flight from Auckland to Queenstown using a single Saab 340 turbo-prop aircraft, which can carry up to 34 passengers.
Customers are offered a "special curated experience" including a stay at the Hilton Queenstown Resort & Spa and visit Invivo's Central Otago vineyard.
Invivo's shareholders include Sarah Jessica Parker and Graham Norton.
Although only the Queenstown trip has been announced thus far, Invivo says it isn't ruling out further flights to other New Zealand destinations and experiences.
"It's been a tough period of time, particularly for our bars and restaurant customers in both the North and South Island heavily reliant on local tourism," said Lightbourne.
"Running a flight to the South Island is a way that we can show the public the country is open again for domestic tourism, and at the same time support some of those who have had a particularly tough time of it."
The Invivo Air Queenstown getaway will happen in early 2022.