South Australia launches campaign to attract New Zealanders post COVID-19

Lake Macdonnell, South Australia.
Lake Macdonnell. Photo credit: supplied/SATC

Last year during the trans-Tasman travel bubble, South Australia sought to attract more Kiwi tourists - especially those who had already holidayed in New South Wales, Victoria and Queensland.

With Australia's borders reopened as the COVID-19 pandemic wanes and New Zealand's MIQ rules relaxed, the state is once again sending a welcome message across the ditch.

Air New Zealand will restart direct flights between Auckland and Adelaide in July, providing the quickest and easiest route for Kiwis to holiday in South Australia.

The South Australian Tourism Commission (SATC) has launched a new marketing campaign targeting New Zealanders and touting the "original and unexpected experiences" on offer in the state.

The campaign features a video ad that offers to "reward the wonder" of Kiwi travellers, highlighting South Australia's shimmering pink lakes, scuba diving destinations, famous wine regions and dining attractions.

"Consideration for a South Australian holiday is at its highest point in five years and we're excited to continue that momentum with the launch of this campaign which specifically targets Kiwis," says SATC Chief Executive Rodney Harrex.

"In South Australia we reward curious hearts - the more you search, the more you will unearth. With over 200 cellar doors to try, a labyrinth of hidden bars and city laneways to get lost in, and wildlife just waiting to make your acquaintance - Kiwis are invited to reward their wonder in South Australia."

His comments follow a message from former SATC's executive director of marketing Brent Hill telling Newshub last year: "Kiwis know what to expect when it comes to Sydney, Melbourne and Gold Coast, they've grown up going there. But now is the time to explore a little further, discover some of the more interesting corners of Australia." 

Ahead of Air NZ restarting direct flights, a number of options are available now for travel from New Zealand to Adelaide Airport via stopovers in other cities.