Parents the real eggs as Easter hunt goes awry

Before the event turned sour (Facebook /Tori Prisco-Wash)
Before the event turned sour (Facebook /Tori Prisco-Wash)

The traditional Easter egg hunt is a favourite among children, but sometimes it's the parents who get a bit too excited.

That's especially true for one group of pushy parents in Connecticut who caused a massive family-friendly event to be cancelled because their bad behaviour spoiled the fun.

The annual PEZ Easter egg hunt had around 10,000 Easter eggs hidden over three fields for different age groups.

But instead of following the rules, a number of parents ignored the schedule and rushed the field early, injuring children in their wake, NBC Connecticut reports.

Mother Nicole Welch said when she'd eventually found her four-year-old son, he was "hysterically crying".

One man reported other adults pushing him over and taking his eggs.

"It's very rude of them and they broke my bucket," he said.

The chocolate chaos also saw a number of parents standing on signs and shoving others, including one child who received an injury to their nose.

Shawn Peterson, general manager of the PEZ visitor centre in Orange, said he took the behaviour of the adults personally and didn't want it to reflect on the brand.

"It was a fun thing up until this point," he said.

The company says more than 1000 people turned up to the event -- more than expected -- and staff became overwhelmed.

In a Facebook post the company apologised to those who turned up in the spirit of the event, saying this year the parents "took over".

"Due to the actions of a few, the good intent quickly turned into a mess. I would like to sincerely apologize to each of our guests...We only wanted to do good for the local community."

Mr Peterson responded to criticism of the company's handling of the event, saying in previous years there had been one employee on each field with no incident.