At the Caromont goat cheese farm in Virginia, this is the time of year when baby goats run wild and their handful of employees are run ragged.
This year, about 100 goats were born in less than two weeks -- creating a lot of work for the employees, who get very little sleep, but say it's worth it.
Owner Gail Hobbs-Page also has to care for 130 mother goats, including taking them for a daily walk.
Desperate for help, Ms Hobbs-Page advertised on Facebook for volunteer "baby goat cuddlers". She wasn't expecting much.
But the post went viral and so far they've had over 2000 responses.
Volunteers are still calling -- from as far away as California and even Australia.
Ms Hobbs-Page says she is dazzled and dazed by the response.
She says there is a purpose to cuddling baby goats.
"When they become milkers for the cheese operation, they're easier to handle," she says.
"If we didn't do this on some level you couldn't get your hands on 'em, they'd just run away."
But she's also learned something else.
"I'm not quite sure they need the cuddling as much as the people need to cuddle."
And that goes for her employees too.