One of Spain's top matadors has been gored to death by a bull.
It's the first time in 30 years a professional a bullfighter has been killed while in the ring.
Victor Barrio, 29, was gored in the chest and was unconscious when he was taken to hospital, but could not be resuscitated.
His wife and other family members were among the capacity crowd in Teruel, Eastern Spain and witnessed him being gored. It was also screened live on Spanish television.
Pressure from animal welfare groups led to the so-called sport being banned in Barcelona and the rest of Catalonia in 2010, but is still very popular in other parts of Spain.
The Facebook page of deceased matador Mr Barrio has been since taken down after trolls wrote posts saying he got what he deserved.
Critics of bullfighting took to Mr Barrio's Facebook page to celebrate his death, some calling it karma and praising the bull 'Lorenzo'.