What's in a name? Quite a lot, according to PETA, which is campaigning to change the name of Eggs and Bacon Bay in Tasmania.
The Australian branch of People for the Ethical Treatment of Animals (PETA) has sent an open letter to the Huon Valley Mayor Peter Coad to change the name to reflect what the area's known for - fruit.
It's suggested the inlet be renamed Apple and Cherry Bay.
And if Mr Coad agrees, the group says it'll have a gift for residents: "Delicious vegan pies."
"Considering the high levels of cholesterol and saturated fat in both eggs and bacon, the area may as well be called 'Heart Attack Bay'," associate director of campaigns Ashley Fruno says.
"The Huon Valley is famous for its delectable apples and cherries, so we are asking the council 'WTF' - that's 'Where's the fruit?' - in the hope that it will apply to change the name to 'Apple and Cherry Bay', which would promote not only local industry but also healthy eating and kindness to animals."
PETA says the added benefit will remind people that avoiding eating bacon, eggs and other animal products is "better for their health, for the environment, and, of course, for animals".
The bay, around 50km south of Hobart, is said to have been named after the popular breakfast dish because it was where Lady Jane Franklin, the 18th century Governor John Franklin's wife, enjoyed - you guessed it, eggs and bacon.