Billionaire businessman Sir Richard Branson says he's lucky to be alive after a brutal bike crash in the British Virgin Islands earlier this week.
The Virgin airline owner was out cycling when things got "really dark" and he hit a hump in the road.
"I really thought I was going to die," he writes in a post online.
"I went flying head-first towards the concrete road... fortunately my shoulder and cheek took the brunt of the impact, and I was wearing a helmet that saved my life."
X-rays and scans in Miami found Sir Richard had a cracked cheek and some torn ligaments, and his body was also "severely cut".
"My biggest hardship is having to drink tea out of a straw… and being called elephant man by a six-year-old.
As for his bicycle, it's been recovered but is "completely destroyed".