Most people like to keep their embarrassing moments hidden from their friends and family, but when it's in the public eye, it's a little hard to hide.
A woman in Beijing, China has been spotted on CCTV leaving a mall while looking at her phone - not an uncommon action.
Unfortunately for this lady, she didn't see the water fountain in front of her and had an unexpected dip after her spot of shopping.
She was quick to get back to her feet and scurry away - but not before the internet got a hold of her trip.
Let's hope her phone was waterproof.