Turkish restaurant owner 'Salt Bae' woos internet

Salt Bae
Sale Bae's famous salt sprinkle (Instagram/nusr_et)

Sprinkling salt on a piece of steak has earned one Turkish restaurant owner a massive social media following.

Nusret Gokce, dubbed 'Salt Bae', is a handsome Istanbul-based butcher and owner of the popular restaurant chain Nusr-Et Steakhouse.

He's no stranger to Instagram, but it's his latest video of him seasoning a piece of meat in an unusual manner that's really taken off.

It's inspired remakes, fan pages and memes world-wide, and gained him more than one million followers.