It was the bet that silenced many, him included.
Dominican man Kelvin Rafael Mejia downed a bottle of tequila as a friendly wager between pals, but it claimed his life.
Clients at the nightclub were throwing money around, testifying they could drink the most spirits in one go.
Mr Mejia asked if he could throw his hat in the ring and he was clearly thirsty.
The insane stunt was caught on camera, and shows the 23-year-old polishing off the bottle, celebrating, then struggling to stand.
He passed out on the floor moments later.
Mr Mejia did win the $630 bet, but never got to enjoy his winnings because he died of alcohol poisoning less than five minutes later.