A sheriff has promised heroin dealers that his "SWAT team will blow your doors off their hinges" in an intense public service announcement that has drawn comparisons with terrorist groups.
In the video, which is backed by dramatic music better suited to a Hollywood movie, Sheriff Peyton Grinnell of Lake County told drug dealers they could face murder charges if people are found to have overdosed on heroin they supplied.
Sheriff Grinnell stood behind a lectern as he spoke, flanked by four members of his SWAT team stood on either side of him clad in balaclavas and bulletproof vests.
"To the dealers, who are pushing this poison, I have a message for you: we are coming for you," he said with a glare.
"As a matter of fact, our undercover agents have already bought heroin from many of you. We are simply awaiting the arrest warrants to be finalised.
"So to the dealers I say, enjoy looking over your shoulder constantly wondering is today the day we come for you. Enjoy trying to sleep tonight wondering if tonight's the night that your SWAT team blows your front door off its hinges. We are coming for you.
"If our agents can show the nexus between you the pusher of poison and the person who overdoses and dies, we will charge you with murder. We are coming for you. Run," Sheriff Grinnell says melodramatically at the end of the video, before turning and walking off with his SWAT team in tow.
While the message is undoubtedly a positive one for Florida residents keen to get their streets clear of the addictive drug, the video itself has drawn ridicule for how it has been staged.
Social media critics have come out in force, commenting that the video is comparable to something ISIS would release, and slamming it for being childish and an attempt to get Facebook likes.