The world's last northern white rhino has joined Tinder in a quest to save his species from extinction.
The campaign, called "The Most Eligible Bachelor in the World", was created by wildlife experts in Kenya - with help from Tinder - for a rhino named Sudan in a desperate attempt to keep his species alive.
"I'm one of a kind," his Tinder profile reads.
"No seriously, I'm the last male white rhino on planet earth. I don't mean to be too forward, but the fate of my species literally depends on me. I perform well under pressure. I like to eat grass and chill in the mud. No problems.
"6ft tall and 5,000lbs if it matters."
Sudan is 43-years-old, and unable to breed naturally with his last two female companions.
Conservationists aim to raise over $10 million for research into helping Sudan breed.
"We partnered with Ol Pejeta conservancy to give the most eligible bachelor in the world a chance to meet his match," said Matt David, head of communications and marketing at Tinder.
"We are optimistic given Sudan's profile will be seen on Tinder in 190 countries and over 40 languages."
And with 17,000 female southern white rhinos still out there for Sudan to meet, he may still have a chance.
Newshub.
