A plane has gone missing in the Bahamas above the notorious Bermuda Triangle, with four people, including two kids, on board.
ABC News reports air traffic control in Miami lost contact with the aircraft, which was heading from the Bahamas to east Florida on Monday afternoon.
The Coast Guard searched for the plane on Tuesday but found no trace of it.
"It's [still] a search and rescue," Coast Guard officer Eric Woodall told ABC News. "We're searching as long as we think we can find them alive."
The weather was not bad in the area at the time.
Those on board have been named as Nathan Ulrich, 52, and girlfriend Jennifer Blumin, 40, as well as their two young children.
Ms Blumin was the founder of an event management company, Skylight Group, and had just put her house on the market for more than $5m. Mr Ulrich is the founder of Xootr, a kick scooter business.
A number of aircraft and ships have disappeared under mysterious circumstances in the Bermuda Triangle over the years.
Last year new evidence suggested massive methane blowouts from the bottom of the ocean were to blame.