As the charred remains of the 24-storey Grenfell Tower apartment building in London are searched by authorities, there are pleas for the many still missing.
The death toll so far following the catastrophic inferno stands at 12, but that is likely to rise significantly with 120 apartments packed into the building.
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It started around 1am on Wednesday (local time), with the occupancy rate likely high with many asleep.
Stories from survivors are harrowing, but while their fates are known, there are still many others who have not been seen since the fire started.
Khadija Saye lived in the building with her mother Mary Mendy.
Ms Saye, a 24-year-old photographer, recently exhibited at the renowned Venice Biennale.
Friend and recently elected Labour MP David Lammy put out a call on Twitter asking people to keep an eye out for "our dear friend, a beautiful soul and emerging artist".
Sheila Smith's son has appealed for information about the whereabouts of the 84-year-old, who lived in flat 132.
Jessica Urbano Ramiez
The 12-year-old was reported missing after become separated from her family after being evacuated from Grenfell Tower.
Ali Yawar Jafari
Hamid Ali Jafari turned to Twitter to help find his father, saying he lived on the 10th floor and posting a series of family photos.