A lobster has been found with the Pepsi logo imprinted on its claw, prompting concerns over ocean debris.
A fishing crew caught the lobster in waters off New Brunswick, Canada. The crustacean was being loaded into a crate to have its claws banded when a crew member noticed its unusual tattoo.
The discovery has prompted intense debate over how the lobster came to be 'branded' with the soft drink logo. Some have theorised that the creature grew around a Pepsi can that had made its way to the ocean floor. Others believe the tattoo came from a Pepsi box that somehow became fused to the lobster's claw.
Ocean debris is a growing concern among scientists, with between 5 million and 13 million tonnes of plastic leaking into the sea every year. Manmade items such as plastic bags, soft drink cans and cigarette butts can harm sea creatures and destroy their natural habitats.
Massey University environmental anthropologist Dr Trisia Farrelly has called for a ban on glitter because, as a microplastic, it can be fatally swallowed by marine animals.
As for the tattooed lobster, after being photographed it was sold on with the rest of the haul once the crew returned to land.
The captain has since tried to contact the buyer in the hopes of tracking down the lobster, but there's no way of telling whether the scuttling Pepsi commercial has already been eaten.