Los Angeles is considering building a second Hollywood sign on the other side of the hill.
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The city is at a loss for how to prevent traffic congestion around the iconic landmark and commissioned a consultancy firm to report back with methods that could ease the strain.
Dixon Resources Unlimited suggested a number of options, one of which was to duplicate the famous sign and face it towards the suburban San Fernando Valley.
Other options put forward include an educational centre about the sign's history, an electric shuttle, and an aerial tram connecting visitors to the northern end of Griffith Park, where the sign sits.
City councilman David Ryu says the current lack of strategy is "unsustainable and unsafe".
"This is a world-renowned icon, and possibly the only one without proper access.
"It's like having the Statue of Liberty without a visitors' centre, viewing platform or even a sign telling you how to get to it."
The Los Angeles council will study the firm's recommendations before deciding on their viability.
According to the Los Angeles Times, the firm's report cost US$120,000 (NZ$165,000), which included canvassing residents, business owners and community groups in the area for their input.