Donald Trump has been busted using a cue-card to remind himself to be sympathetic, while meeting parents and victims of the recent Florida school shooting.
Seventeen people were killed on February 14, when Nicholas Cruz walked into his former high school and opened fire.
- At least 17 dead in Florida high school shooting
- Students across US walk out of school in anti-gun violence demonstrations
On Wednesday, Mr Trump met with victims and families from the school to offer his sympathies.
The cue-card was clearly visible in the president's hand during the meeting and included several talking points for him to guide the conversation.
Questions included: "What would you most want me to know about your experience?" and "What can we do to help you feel safe?"
Down the bottom of the card, the fifth instruction was clearly visible, simply saying "I hear you".
The meeting's attendees begged Mr Trump for action on school shootings, saying something needed to be done.
Andrew Pollack, the father of one of the victims, described his daughter's death in detail.
"It should have been one school shooting and we should have fixed it!" he said. "And I'm pissed.
"Because [of] my daughter, I'm not going to see again. She's not here."
Mr Trump suggested some changes to help curb America's gun violence, including arming teachers and sending veterans to schools.
Recently, he has admitted he may consider introducing age restrictions on buying assault-type weapons.