Companies are ditching the powerful National Rifle Association (NRA) following last week's Valentine's Day shooting at a school in Florida.
Seventeen people died when a teenage gunman opened fire at Marjory Stoneman Douglas High School. The survivors have captured the public's imagination, pushing for politicians to do something about the United States' horrific gun violence.
Despite the horror in Florida, the NRA is sticking to its guns - literally and figuratively. Spokeswoman Dana Loesch gave a fiery speech at a gathering of right-wing politicians and voters earlier this week, saying the media "love mass shootings". The NRA tweeted on Saturday it was Americans' "fundamental right" to own guns.
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But the NRA, which spends millions on advertising and lobbying against gun control, is losing support amongst image-conscious companies.
Since the shooting, more than a dozen have cut ties with the organisation.
Rental car services are leading the way, with banks, insurance companies and airlines also ending benefits for NRA members.
Avis, Hertz and Enterprise will no longer offer discounts for NRA members.
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United Airlines and Delta say they will no longer offer discounted rates for NRA members travelling to its annual convention. Hotel chains Best Western and Wyndham have cut their affiliations.
Chubb Insurance will no longer cover the legal costs for gun owners who shoot someone, then claim it was self-defence.
First National Bank, which issued a special NRA Visa card, won't anymore.
Computer security companies Norton and Symantec have put the NRA on its naughty list, as have moving companies Allied and North American Van Lines.
The NRA itself has yet to comment directly on the boycott. Its members, and US President Donald Trump, instead want more guns in schools - proposing to arm teachers.
The boycott topped Twitter's trending list this weekend with the hashtag #NRABoycott. Many users have asked tech giatns Amazon and Google to end streaming of NRATV.
The NRA boycott list so far
- Alamo Rent a Car
- Allied Van Lines
- Best Western
- Chubb Insurance
- Delta Air Lines
- Enterprise Rent-a-Car
- First National Bank of Omaha
- North American Van Lines
- Paramount Rx
- Wyndham Worldwide