KFC has responded to its UK delivery crisis with a tongue-in-cheek ad apologising to customers for the lack of chicken.
Hundreds of restaurants were closed across the UK earlier this week after a change in delivery providers meant KFC could not get chicken from its depot to franchises.
According to its Twitter account, over 90 percent of KFC restaurants in the UK have now reopened - but the damage has been done to their reputation.
The BBC reports the company has now taken a full-page ad out in major UK newspapers Metro and The Sun, featuring an empty chicken bucket emblazoned with "FCK".
"A chicken restaurant without any chicken. It's not ideal," the ad says, stating the obvious.
"Huge apologies to our customers, especially those who travelled out their way to find we were closed."
It went on to thank staff and franchise partners for their work through the situation, as many staff were forced to take time off work during the crisis.
KFC said on Twitter no staff will be left worse off financially due to the closures.
Responses to the ad appeared largely positive, with many Brits appreciating its humour.
"KFC apologises with a full page ad in today's Metro. A master class in PR crisis management," one Twitter user wrote.
"KFC's initial excuse for its shutdown, ie 'delivering chicken is complicated!' was so weak," another said.
"But this apology advert is good."