'BBC Dad' discusses hectic year since unexpected viral fame

Twelve months after the fact, 'BBC Dad' has admitted making money from his viral fame - but not as much as you might think.

American political analyst Robert E Kelly's 15 minutes of fame began when his live video interview with BBC World News was gatecrashed by his family.

South Korean-based Professor Kelly was commenting on the impeachment of President Park Geun-hye, when four-year-old daughter Marion and nine-month-old son James invaded his study, closely followed by wife Jung-a Kim, trying and failing to stay out of camera shot.

The ensuing mayhem was beamed around the world and ultimately across the internet, giving the family an unexpected and often-unwanted profile boost.

On the anniversary of the event, Prof Kelly has revealed the pros and cons through an article on The Interpreter, hosted by the Lowy Institute in Sydney.

"This is one of the most common questions I am asked - so in the interests of full disclosure, yes, we have profited from it a bit," he says.

"In the months after the video, we were solicited a lot for commercials and things like that - but most of the offers fell through.

"We did something for Johnson & Johnson once and we were on a German end-of-year talkshow. And I have been invited to speak more regularly at events, some of which are compensated.

"But the total amount was not that much and was more like a one-time windfall than a major change in income."

Prof Kelly has denied two rumours that have persisted over ensuing months - that the whole affair was orchestrated and that he wasn't wearing pants throughout.

"No, we did not stage this," he insists. "I cannot imagine trying to coordinate anything this complicated with children of that age - it was a legitimate family blooper.

"Yes, I was wearing pants. I did not stand up because, as they say, the show must go on.

"Had I stood up and broken out of frame, any semblance of professionalism would have been lost."

But Prof Kelly claims his family has lost all anonymity and he was once pulled over by a South Korean cop for a selfie.

"My wife now tells me I cannot go outside wearing grungy clothes because someone will recognise me," he says.

"A loss for me, but a game for civilisation, I suppose."

He gets invited to more events, but sometimes gets introduced as "BBC Dad ... and, oh yeah, an expert on Korea".

His family copped flack from both ends of the political spectrum for perceived racial or gender stereotypes, but most of the feedback was positive.

"Parents, in particular, saw themselves in our shoes, struggling to balance work and life," Prof Kelly explained.

"Many of the comments we received were from parents who had had similar experiences, such as locking themselves in the bathroom, so their kids could not interrupt a radio interview.

"These reactions were positive and empathetic. We were very moved by them."