Aussie TV network Channel Nine is facing a fine of tens of thousands of dollars after using the word 'Anzac' in a cash giveaway promotion.
On Tuesday, Nine show Today asked viewers to text the word to go in the draw to win AU$10,000 in its 'Mega-Cash-A-Roo' competition, reports the Sydney Morning Herald.
But the channel didn't ask permission to use the word, which is protected under Australian law. The Minister of Veterans' Affairs has to give permission for it to be used commercially.
"Even if they had approached us, we wouldn't normally grant them the use of the word Anzac in this manner," a spokesperson for Veterans Affairs Minister Darren Chester said.
The law allows for penalties up to AU$51,000.
Present approved uses include biscuits that are made to the traditional recipe.