Toy manufacturer Hasbro has officially trademarked the iconic smell of Play-Doh.
On Friday the company registered the scent, which they described in a statement as "known and loved by fans around the world", under the US Trademark Office.
If you're wondering how you can possibly describe that smell, don't worry. They've got you covered.
"A sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough," Hasbro explains.
Play-Doh has been in households since 1956. Throughout history, the recipe - and the smell - for Play-Doh have remained largely unchanged.
"The scent of Play-Doh compound has always been synonymous with childhood and fun," senior vice president of Global Marketing for Play-Doh Jonathan Berkowitz said in a statement.
"By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come."
It is unclear what prompted the company to trademark the smell now.
Newshub.
